Gwyneth Paltrow has signed up to be the face of Restorsea.

The 41-year-old actress will be the brand ambassador for the skincare line, with the company hailing her as a ''purveyor of quality in all regards''.

Gwyneth decided to endorse the skincare brand after being impressed by the effect the all-natural skincare products had on her body.

She said in a statement: ''I was ecstatic when I learned that Restorsea is natural. Over time, I saw a real difference - a kind of freshness and dewiness.

''I never promote anything that I don't use, love and believe in, and I'm thrilled to support the brand and its mission to encourage women to embrace their age.''

Among the actress' favourite Restorsea products are the Rejuvenating Day Cream, Revitalising Eye Cream and Repairing Hand Treatment.

They all boast ingredients including Vitamin C, brown algae and an enzyme called Aquabeautine X, which is released when a baby salmon hatches. The enzyme helps break down the newborn fish's outer egg shell and allows it to swim free.

Gwyneth is also the face of Max Factor's make-up line and Hugo Boss women's perfumes.