Gwyneth Paltrow convinced Beyoncé and Jay Z to move to Los Angeles.

The couple, who recently enrolled their three-year-old daughter, Blue Ivy, in a school there and ''discreetly viewed'' a number of mansions in the Beverly Hills, Holmby Hills and Bel-Air, reportedly decided to relocate to California from New York City after the 'Iron Man' star told them it was a better place to raise children.

A source close to the couple said: ''Beyoncé and Jay Z are making LA their permanent home based a lot on the advice of their friends. The friend that really influenced them to move was Gwyneth Paltrow.''

The 42-year-old actress, who moved back to LA from London with her two children, Apple, 10, and Moses, eight, and estranged husband Chris Martin in 2013, believes California offers a better quality of life.

The insider told Us Weekly magazine: ''Gwyneth was telling Jay and Bey about the quality of life for her kids in LA and really swayed Beyoncé and Jay to make the move. It's all for Blue Ivy.''

The 'Pretty Hurts' hitmaker, 33, and the 45-year-old rapper might also be sending Blue to the same school as Gwyneth's children.

Another source recently revealed the duo, who plan to keep their apartment in New York, have already enrolled their only child in a private school that costs $15,080 per year.