The lights of the Great White Way will be dimmed on Friday evening to honour the late Paul Newman, who died of cancer last week.
The legendary actor first took to the Broadway stage on 1953 and began his glowing career in the theatre, before a lucrative Warner Bros contract began his path to movie stardom.
And in tribute to the Cool Hand Luke star, who passed away in Westport, Connecticut aged 83, the marquees of the theatres lining the Broadway and Times Square streets will be dimmed for one minute from 20:00 local time (01:00 BST) on Friday.
"For over half a century Paul Newman has graced our stages and inspired our souls with his brilliant talent," said Charlotte St Martin, executive director of the Broadway League.
"After beginning his illustrious career on stage, his love for theatre continued throughout his life as demonstrated by the Newman family's support of the renowned Westport Country Playhouse.
"Off-stage, his tireless devotion to philanthropic work has enhanced many lives and worthwhile causes. His presence everywhere will be missed."
After studying at the Yale Drama School and the New York Actor's studio, Newman made his Broadway debut in William Inge's Picnic, the production in which he met his future wife Joanne Woodward.
In 2003, Newman was nominated for a Tony award for his performance in the Broadway run of Our Town, a play he had revived at the Westport Country Playhouse which he and Woodward restored.