Gisele Bundchen's fronting of Esprit in the US has ''elevated'' the brand, according to the North American continental president John Gunn.
Gisele Bundchen has "elevated" the Esprit brand in the US.
The Brazilian beauty - who is the highest paid model in the world - recently became the face of the high street store, and its continental president of Esprit North America John Gunn has admitted they wanted her because she appeals to their target market of women from 28 to 34.
He told WWD: "Using Erin Wasson and Gisele has really elevated the brand. We were a little disjointed between how the product and marketing looked. We were trying to go after the 28 to 34-year-old woman and show 18 years olds in ads. Our target customer now is a woman who is 'forever 30'."
The 31-year-old star has previously endorsed a number of big brands, including underwear giants Victoria's Secret and shampoo company Pantene.
She also has her own range of skincare and even a range of flip-flops.
Gisele is also a Goodwill Ambassador for the United Nations and was named 60th Most Powerful Woman in the world by Forbes in August.