Girls Aloud's Cheryl Cole is the odds on favourite to be voted as the sexiest woman in the world by FHM readers later this year.
The 25-year-old singer is being given odds of 4-9 by Betfair to take a title won last year by Hollywood actress Megan Fox.
Fox, 22, is at 3-1, with other favourites Eva Longoria at 19-1, Scarlett Johansson at 24-1, Jessica Alba at 25-1 and Olga Kurlyenko at 26-1.
But Cole's bandmates are not expected to feature. Nadine Cole, Sarah Harding, Nicola Roberts and Kimberly Walsh are all at 100-1, according to Betfair.
The firm's spokesman Michael Robb said of The X Factor judge: "Everyone loves Cheryl Cole and she's clearly the one to beat in the FHM poll this year.
"Customers clearly think she's as hot in the betting as she is in real life."