Georgia May Jagger has become the new face of H&M, fronting the Swedish high street chain's new Rock 'n' Roll Mansion collection.
Georgia May Jagger has become the new face of H&M.
The 20-year-old model - daughter of Sir Mick Jagger and Jerry Hall - will front the Swedish high street chain's new Rock 'n' Roll Mansion collection, which is due to go on sale at H&M stores from late February.
The collection features items including a white studded biker jacket and tie-dyed skinny jeans and Georgia says music has played a big influence in the campaign, which was shot by Terry Richardson.
She said: ''I think music influences fashion and has done so for generations. Music creates a certain mood and then people dress accordingly. I think it's all quite closely intertwined.''
This is not the first campaign Georgia has fronted and has been the face of Hudson Jeans, Just Cavalli and Sunglass Hut.
For Hudson Jeans' 10th anniversary in 2012, Georgia starred alongside her brother, James, in the campaign and she admits shooting it was a bit ''embarrassing''.
She said: ''It's funny. I've never worked with him before on a modelling job. It's kind of embarrassing, because you're seeing each other do all this stuff. When you're posing, you're kind of making fun of each other, but at the same time, you get it together. It's been really sweet.''