The Hollywood actor is backing the drive by bosses of Social Bite, a cafe in Edinburgh, Scotland which employs formerly homeless people as staff, after visiting the eaterie last month (Nov15).

George, who was mobbed by crowds in the city when he popped into the cafe to pick up a sandwich, has filmed a video asking Brits to donate $8 (£5) to help provide Christmas dinners to the needy.

"I'm giving five pounds to pay it forward at Social Bite and I hope you do too," he says in a video filmed for the campaign.

Social Bite co-founder Josh Littlejohn adds, "Last year we asked the public to pay £5 to allow us to open on Christmas day and give local homeless people a place to go for a good meal. Our target was to provide 800 meals. We were amazed by the response and received over 36,000 donations from all over the world meaning we not only fed folk at Christmas, we were able to feed them all year round in all five of our shops.

"When George visited our shop last month, we asked him to make the first donation and with such a global star on film supporting us we're hoping we can smash last year's total and help even more people."

The scheme will also pay for food trucks to travel to refugee camps across Europe to provide food and winter essentials to those who have fled conflict in the Middle East.

Littlejohn adds, "We still have unacceptable levels of homelessness and poverty here on our doorstep and we're grateful for the public's support in helping us to do our bit, but we can't forget the horrendous conditions faced by millions of innocent men, women and children feeling conflict."

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