WILLY WONKA + THE CHOCOLATE FACTORY star Gene Wilder is hiding a surprising secret - he can't stand chocolate. The legendary funnyman admits he's not a fan of the cocoa-based snack - despite enthralling a generation of children as the king of confectionary in the 1971 family film. He says, "I liked it as a little boy but I don't now. "Most of the chocolate in the film was fake anyway."