Florence Welch's "maximalist" style came back to life after her broken heart healed.
The Florence + the MAChine singer's fashion sense is as popular as her vocals, so it didn't come as a surprise when label Gucci tapped her as its ambassador earlier this year (16). Creative director Alessandro Michele listened to Florence's music non-stop while creating his first ever collection for the brand, especially track What Kind of Man from her latest album, How Big, How Blue, How Beautiful. In return, the designer's creations inspired the musician to embrace her true aesthetic after a tough time, so she was delighted to work with him.
"I had a little bit of a break from touring and going to events, and now that I have come back I have a much stronger sense of my personal style," she explained to Vogue UK. "When I first started this record, it was really important to have a break from (second album) Ceremonials, which was all stripped back in strict suits.
"Almost as I healed - because I was still quite heartbroken when I toured with this record and the themes of it were still very present in my life - my maximalist came back! To meet Alessandro at this time, where I feel like things have come full circle, is really nice. I feel like I've returned to the world of fashion with a much clearer sense of identity."
Florence is such a fan of the fashion star that she doesn't think she'd have agreed to be Gucci's ambassador if it wasn't for him. With such a passion for Alessandro's work, she feels it's "so natural" for them to be joining forces. They both love memorial jewellery from the Victorian era, and share a mutual appreciation for all things floral.
With Gucci's pre-spring/summer 17 show taking place in London in May (16), Florence may well be sat front row, despite her nerves at such events. "I love fashion shows because they're so fast and the theatre of it and the drama is really intoxicating - perfect for me with my short attention span - but I'm so shy and nervous I actually don't go to them very often because of the clamour," she admitted.