The Flaming Lips And Hyundai Preview Super Bowl 2013 Ad

The Flaming Lips And Hyundai Preview Super Bowl 2013 Ad

Legendary Rock Band Develops Exclusive Track Available for Free Download on the Hyundai website.

Building on a tradition of musical collaborations, Hyundai has partnered with legendary alternative rock band, The Flaming Lips, to create a one-of-a-kind song to serve as the rock anthem for its new Super Bowl XLVII commercial, "Epic PlayDate." The new track "Sun Blows Up Today" will be featured as a digital bonus track on the band's newest album, The Terror, slated for release this April. Prior to its television debut during the Super Bowl, "Sun Blows Up Today" is available starting today for free download to the first 100,000 fans at

The new 60-second spot, "Epic PlayDate," airs during the highly anticipated pre-kick time slot and features the all-new seven-passenger Santa Fe, available in dealerships this Spring. The ad takes viewers on an unforgettable journey with the Santa Fe as a key player, packing in fun for the whole family. The Flaming Lips co-star as "one of the family" and partake in various activities that pay homage to signature band references such as giant floating balloon balls, robot costumes, clouds of confetti and more.

Creative was developed by Hyundai's agency of record, INNOCEAN USA, and directed by Jody Hill. "'Sun Blows Up Today' perfectly captures the rebellious, playful spirit of the parents and communicates the celebration of pure family fun," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "A true musical collaboration in the making, we are thrilled with the end result. The Flaming Lips are masters of reinvention and their unique alternative rock music appeals to our target Santa Fe buyer - young-at-heart parents and families looking for a vehicle to celebrate life's unforgettable moments. The all-new seven-passenger Santa Fe is not just another crossover - its bold design, powerful engine and host of high function features make it the stand out model in its class."