Turn It Up

"Weak"

Turn It Up Review


Real life hip hop stars Pras and Ja Rule star as an ambitious young rapper and his violent best friend/producer in "Turn It Up," a film spawned by Pras' song "Ghetto Superstar," which appeared on the soundtrack for Warren Beatty's bold political satire "Bulworth."

But while these two recording artists do a sincere and effective job making their characters feel true-to-life and depicting the ugly side of the rap label biz, the movie adheres to a formula of "money, drugs and 'hos" (to quote Ja Rule's character) that is neither ambitious nor bold.

With a pretty standard edge-of-the-ghetto backdrop and a plot concerning what Pras' perfectionist proto-rapper is willing to do to make his dream come true, "Turn It Up" mixes the predictable (a ruthless drug kingpin, a pregnant girlfriend, an absentee father looking for redemption) with a few Hong Kong-style shootouts that making killing look cool as long as you're killing people less moral than yourself.

With murderous, sympathetic part-time drug couriers (not dealers, mind you) for central characters, the message of the movie seems to be that it doesn't matter how low you sink while trying to make your way in the world, as long as you're a little remorseful about it once you get what you want.

Pras and Ja Rule give their characters' friendship a powerful bond that forces the young rapper to be forever flirting with danger, since his hot-tempered buddy has no qualms about capping somebody to finance studio time so they can finish a demo CD.

But while "Turn It Up" gets a lot of mileage out of that dynamic factor, it has nothing fresh to say about rap, the recording industry, personal integrity, responsible parenting or any of its other themes. The acting is strong, the soundtrack kicks butt, and writer-director Robert Adetuyi has a flair for atmosphere (although not for story flow). But the film is little more than an unambitious, well-packaged passel of urban black clichés.



Turn It Up

Facts and Figures

Run time: 86 mins

In Theaters: Wednesday 6th September 2000

Box Office USA: $0.7M

Distributed by: New Line Cinema

Production compaines: New Line Cinema

Reviews

Contactmusic.com: 2 / 5

Rotten Tomatoes: 8%
Fresh: 3 Rotten: 35

IMDB: 4.3 / 10

Cast & Crew

Director:

Starring: as Mr. B, as Cliff, as Kia, as Mr. White, as David 'Gage' Williams, as Baz, as Marshall, as Seamus, Patrice Goodman as Jane, as Mr. Chang, Harry-O as Master Mix, Elain R. Graham as Rose, as Natalie, as Deborah, Jeff Jones as Minister, LeRoy Allen as Security Guard, Shinehead as Smiley, DJ Skribble as DJ, as Urie, as Denzel / Diamond

Contactmusic


Links



Advertisement

Contactmusic 2017 Exclusive

New Movies

Life Movie Review

Life Movie Review

Like a mash-up of Alien and Gravity, this ripping sci-fi horror movie is very effective...

The Lost City of Z Movie Review

The Lost City of Z Movie Review

Based on a true story, it's the historical aspect of these events that holds the...

Chips Movie Review

Chips Movie Review

It's clear from the very start that this movie has little to do with the...

Beauty And The Beast Movie Review

Beauty And The Beast Movie Review

This remake of Disney's 1991 classic is remarkably faithful, using present-day digital animation effects to...

The Salesman Movie Review

The Salesman Movie Review

Iranian filmmaker Asghar Farhadi won his second Oscar with this astute drama which, like 2011's...

Get Out Movie Review

Get Out Movie Review

Leave it to a comedian to make one of the scariest movies in recent memory....

Personal Shopper Movie Review

Personal Shopper Movie Review

After winning a series of major awards for her role in Olivier Assayas' Clouds of...

Advertisement
Certain Women Movie Review

Certain Women Movie Review

In films like Wendy and Lucy and Meek's Cutoff, writer-director Kelly Reichardt has told sharply...

Kong: Skull Island Movie Review

Kong: Skull Island Movie Review

After the success of 2014's Godzilla reboot, the Warner Bros monsters get their own franchise,...

Viceroy's House Movie Review

Viceroy's House Movie Review

Filmmaker Gurinder Chada (Bend It Like Beckham) draws on her own family history to explore...

Trespass Against Us Movie Review

Trespass Against Us Movie Review

With an extra dose of attitude and energy, this Irish comedy-drama hits us like a...

Logan Movie Review

Logan Movie Review

Hugh Jackman returns to his signature role one last time (so he says), reuniting with...

Patriots Day Movie Review

Patriots Day Movie Review

The third time's a charm for Mark Wahlberg and director Peter Berg, who previously teamed...

A Cure for Wellness Movie Review

A Cure for Wellness Movie Review

It's no surprise that this creep-out horror thriller is packed with whizzy visual invention, since...

Advertisement
Artists
Actors
    Filmmakers
      Artists
      Bands
        Musicians
          Artists
          Celebrities
             
              Artists
              Interviews
                musicians & bands in the news
                  actors & filmmakers in the news
                    celebrities in the news

                      Go Back in Time using our News archive to see what happened on a particular day in the past.