Hip, Edgy, Sexy, Cool

"Excellent"

Hip, Edgy, Sexy, Cool Review


Robert B. Martin Jr. and Aaron Priest's Hip, Edgy, Sexy, Cool promises that you'll never look at commercials the same way again, and damned if they aren't right on the money. The indie film, directed by and starring the duo, is a classically styled mockumentary about casting commercials (aka very short films), which might sound like a stupid topic but turns out to be hysterically funny.

Martin and Priest take on the roles of The Monkey Brothers, hipster-doofus casting directors who are hired for their biggest job ever -- a commercial for "Salsa Gusto," a daring product out of Salt Lake City of course, with its new ad being helmed by a highly sought-after director. It's a plum gig -- only the Monkeys don't have a bone of ability in their bodies, both earning D- grades in "casting school" at the local technical college. In fact, when it comes time to pick out the head shots they plan to audition, the origin of their Monkey moniker drives the point home.

Hollywood isn't really this ridiculously idiotic, but it's damn close. Martin and Priest have clearly been around the business for awhile (in fact, Martin starred in a Pace salsa commercial once) -- probably too long for their own good, by the looks of it. But the resulting dementia has prompted one of the funniest independent films I've seen in ages, filled with hilarious dialogue, all delivered with deadpan perfection by our principals, who, if I didn't know better, would swear weren't even in on the joke.

Thank God the film is professionally made, and even in the slower parts, there are a slew of semi-celebrity cameos to watch for (the production notes claim 200 such appearances) -- including Playmate Victoria Silvstedt, Danny Masterson (That '70s Show), Danica McKellar (The Wonder Years), and Bodhi Elfman. The film just premiered at the Nodance Film Festival. Good luck with it, guys.



Facts and Figures

Run time: 86 mins

In Theaters: Friday 12th July 2002

Reviews

Contactmusic.com: 4 / 5

IMDB: 5.4 / 10

Cast & Crew

Director: Robert B. Martin Jr.,

Producer: Robert B. Martin Jr.

Contactmusic


Links


Advertisement

New Movies

Star Wars: The Last Jedi Movie Review

Star Wars: The Last Jedi Movie Review

After the thunderous reception for J.J. Abrams' Episode VII: The Force Awakens two years ago,...

Daddy's Home 2 Movie Review

Daddy's Home 2 Movie Review

Like the 2015 original, this comedy plays merrily with cliches to tell a silly story...

The Man Who Invented Christmas Movie Review

The Man Who Invented Christmas Movie Review

There's a somewhat contrived jauntiness to this blending of fact and fiction that may leave...

Ferdinand Movie Review

Ferdinand Movie Review

This animated comedy adventure is based on the beloved children's book, which was published in...

Brigsby Bear Movie Review

Brigsby Bear Movie Review

Director Dave McCary makes a superb feature debut with this offbeat black comedy, which explores...

Battle of the Sexes Movie Review

Battle of the Sexes Movie Review

A dramatisation of the real-life clash between tennis icons Billie Jean King and Bobby Riggs,...

Shot Caller Movie Review

Shot Caller Movie Review

There isn't much subtlety to this prison thriller, but it's edgy enough to hold the...

Advertisement
The Disaster Artist Movie Review

The Disaster Artist Movie Review

A hilariously outrageous story based on real events, this film recounts the making of the...

Stronger Movie Review

Stronger Movie Review

Based on a true story about the 2013 Boston Marathon bombing, this looks like one...

Only the Brave Movie Review

Only the Brave Movie Review

Based on a genuinely moving true story, this film undercuts the realism by pushing its...

Wonder Movie Review

Wonder Movie Review

This film may be based on RJ Palacio's fictional bestseller, but it approaches its story...

Happy End  Movie Review

Happy End Movie Review

Austrian auteur Michael Haneke isn't known for his light touch, but rather for hard-hitting, award-winning...

Patti Cake$ Movie Review

Patti Cake$ Movie Review

Seemingly from out of nowhere, this film generates perhaps the biggest smile of any movie...

The Limehouse Golem Movie Review

The Limehouse Golem Movie Review

A Victorian thriller with rather heavy echoes of Jack the Ripper, this film struggles to...

Advertisement
Artists
Actors
    Filmmakers
      Artists
      Bands
        Musicians
          Artists
          Celebrities
             
              Artists
              Interviews
                musicians & bands in the news
                  actors & filmmakers in the news
                    celebrities in the news

                      Go Back in Time using our News archive to see what happened on a particular day in the past.