Garmento

"Weak"

Garmento Review


The writer-director-producer of this satirical exposé about the fashion industry, Michele Maher, may have worked for three years in the Seventh Avenue garment district of New York, but the experience was clearly no training ground for directing a movie. Given the package of movie-making resources on tap here, including a fair cast, her scenes are listless, choppy, and without a discernable cinematic style. Makes one wonder who thought she could command a film set.

The effort comes off as the work of an ensemble of actors that did their best without qualified leadership. Oddly, they manage to manufacture a scattered level of interest. Given the loose guidance, it's almost a surprise that it works at all.

To tell the story of shady, desperate business practices, the garment trade is represented by a fictional fashion house, that of Poncho Ramirez Inc., which has come a long way down from its trend-making perch of prior years. When we meet designer Poncho Ramirez (Juan Hernandez), we see a charismatic, temperamental ego clinging to the iconic image his past glories have afforded him. But he seems incapable of finding a new direction that might recapture his market and rescue his company.

Is he the "garmento" of the title, a term that describes a dickering clothing merchant who thinks it's more about the dollar than the design? Or, does the title apply to the takeover artist, Ira Gold (Jerry Grayson) whose scruples are, shall we say, adaptable?

Representing the low end of the fashion pay scale is Grindy Malone (Katie MacNichol), newly arrived in the big city with memories of those fab Poncho jeans that were so big in her high school years. She all but spasms when she lands a position as secretary to manager Ronnie Grossman (David Thornton), a boss who seems to swing between dreamy carelessness and tense concern. He appears to be the storm center of Poncho's failing company and one side of the political equation that rules its offices.

But, while the plot starts out as Grindy's adventurous career working in her idol's company, she is lost among the competing characters and agendas taking their turn in Maher's spotlight, even as she works her unconvincing way up the path of corporate influence. Such is the style of arbitrary progression as the melodrama unravels its plotlines of looming bankruptcy, a dumb new product that fails, rebirth by takeover, a fraudulent relabeling ploy leading to success, a counterfeiting maneuver to overcome a shortage of material, backstabbing, scheming and self positioning. It's a knotty entanglement of greed begging for a strong central character in a purposeful story arc.

In her three years in the garment industry, Maher may have learned her way around a sewing room but she picked up nothing about a movie set. She has come up with a crafty subject for an ironic comedy but that's where the craft seems to have hit bottom in her well-intentioned, poorly-stitched debut.

Who wants a refund?



Facts and Figures

Run time: 90 mins

In Theaters: Sunday 10th March 2002

Distributed by: Spanish Moss Productions

Reviews

Contactmusic.com: 2 / 5

Rotten Tomatoes: 27%
Fresh: 6 Rotten: 16

IMDB: 6.7 / 10

Cast & Crew

Director:

Producer:

Contactmusic


Links



Advertisement

New Movies

Tom of Finland Movie Review

Tom of Finland Movie Review

Finnish artist Tuoko Laaksonen used the name "Tom of Finland" as he drew explicit illustrations...

A Ghost Story Movie Review

A Ghost Story Movie Review

Filmmaker David Lowery reunites the stars from his offbeat Western Ain't Them Bodies Saints for...

Atomic Blonde Movie Review

Atomic Blonde Movie Review

From the co-director of John Wick, this similarly styled action romp puts Charlize Theron front...

Girls Trip Movie Review

Girls Trip Movie Review

This movie's premise basically sounds like The Hangover with added black girl power. But it's...

Captain Underpants: The First Epic Movie Movie Review

Captain Underpants: The First Epic Movie Movie Review

There's so much manic energy in this animated action comedy that it can't help but...

The Big Sick Movie Review

The Big Sick Movie Review

It may be rather long for a romantic comedy, but this film has such a...

The Emoji Movie Movie Review

The Emoji Movie Movie Review

There's no reason why this animated comedy adventure needed to be this pointless. Solidly entertaining...

Advertisement
England Is Mine Movie Review

England Is Mine Movie Review

While this is billed as a film about The Smiths' singer-songwriter Morrissey, it's actually an...

Valerian and the City of a Thousand Planets Movie Review

Valerian and the City of a Thousand Planets Movie Review

It's been 20 years since French filmmaker Luc Besson shook up the sci-fi genre with...

Dunkirk Movie Review

Dunkirk Movie Review

Britain's epic 1940 evacuation of Dunkirk has been dramatised on film before, but no one...

Killing Ground Movie Review

Killing Ground Movie Review

From Australia, this dark and edgy thriller is skilfully made by writer-director Damien Power to...

City of Ghosts Movie Review

City of Ghosts Movie Review

This award-winning documentary plays like a thriller as it traces the work of a group...

Cars 3 Movie Review

Cars 3 Movie Review

It's been six years since the last Cars movie (there were two Planes movies in...

The Beguiled Movie Review

The Beguiled Movie Review

In her inimitable loose style, Sofia Coppola remakes the 1971 Clint Eastwood movie from a...

Advertisement
Artists
Actors
    Filmmakers
      Artists
      Bands
        Musicians
          Artists
          Celebrities
             
              Artists
              Interviews
                musicians & bands in the news
                  actors & filmmakers in the news
                    celebrities in the news

                      Go Back in Time using our News archive to see what happened on a particular day in the past.