Ferne McCann has launched her own self-tanning range under her official Ferne Beauty brand.

The former 'The Only Way Is Essex' beauty has kept her new project under wraps but has now unveiled the range on her Instagram account.

Posting a stunning photograph from the shoot of her tan range to fans on Instagram, showcasing her bronzed complexion in a sexy swimsuit, she wrote: ''I am so excited to announce that my faux tan range@fernebeauty is launching. Girls & Guys I promise you I have created the BEST TAN! #sunkissed#fernebeauty (sic)''

Designed to stay on from day to night, the collection includes the products, Deep Glow, Natural Glow, Gradual Tan and Express Tan.

Speaking about her debut beauty range, Ferne said: ''I really believe that having a natural glow is one of the biggest confidence boosters a girl can get, which is why I wanted to bring people an accessible, natural way to get the glow everyday. Nowadays we don't have to risk our health to achieve a tanned look so why would we?''

And for those who are not fans of the traditional fake tan smell - Ferne has developed ''fresh and fruity'' scents to her tan products - featuring pear, peony and bergamot.

These are infused with the essential ingredients across the range including vitamin E, argan oil and collagen, together encouraging a brighter, softer, hydrated and firmer skin.

Ferne - who starred on the 2015 series of 'I'm A Celebrity... Get Me Out of Here!' - says the tan range has freed her from having to wear makeup constantly.

She said: ''For myself, it's knowing that I don't need to wear make-up everyday because my tan's created a bright and natural look; as well as letting me pop on a pair of shorts or a dress during the day and still have great looking pins for a night out in the evening. It doesn't matter about size, shape or colouring, a healthy tan can brighten up anyone's look and I've always believed that people look their most beautiful with a big smile on their face and a sun-kissed colour.''

Her range has a colour to ''compliment'' all skin types.

Ferne, who is entertainment reporter on ITV's 'This Morning', is hoping her tan range does well and has given fans an exclusive discount 20 per cent code to get the online orders rolling.

Ferne is not the first 'TOWIE' babe to launch a self-tan range; Lauren Goodger launched her 'Lauren's Way' self-tan products back in 2012, Lucy Mecklenburgh launched 'Sunkissed' and Sam Faiers was the face of Fake Bake and Amy Childs also had her own tan range.

Ferne's tan range is available from Fernebeauty.co.uk.