Hip-hop star Fat Joe has taken on a new role as a pet psychiatrist, in one of a series of new television advertisements.

The LEAN BACK rapper will appear in a commercial for Boost Mobile on US TV, as part of the series looking at what stars could have been had they not followed their current career paths.

Rap beauty Eve, who once worked as a stripper before hitting musical success, plays a burlesque dancer in her advertisement.

Rachel Hunter, Paris Hilton, Snoop Dogg and Burt Reynolds have already appeared in US mobile phone ads.