Rapper Fat Joe is taking his love for sneakers to the next level - he has launched a line of wet wipes to keep his beloved sports shoes clean.
The Lean Back hitmaker has teamed up with a Miami, Florida-based company to produce the Swift Kick Sneaker Wipes.
The cleaning product was created by a man simply known as Oz, who came up with a top secret formula which can be used to keep shoes of all kinds dirt-free.
And Oz admits bringing Fat Joe on board was an easy decision to make.
He tells Hip Hop Weekly, "Fat Joe heard about what I was doing through a mutual friend. I already had a partner... who agreed to back me, but I felt the tightest person to endorse the product was Fat Joe, who is like a sneaker king. He's got like, 5,000 pairs of sneakers."