Emma Watson has been tagged "the icon of her generation" by the President of Lancome.
Emma Watson, the British actress best known for portraying 'Hermione Granger' in the Harry Potter franchise, has been dubbed "the icon of the her generation" by Youcef Nabi, the President of beauty brand Lancome.It was recently announced that the 20-year-old actress had signed on to become the new face of the brand and after unveiling Watson as the new ambassador, Nabi said, "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancome." Emma follows in the footsteps of Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway as faces of the company and the partnership comes after the actress took a break from her studies at Brown University to focus on her "other professional and acting projects".
Emma Watson was recently spotted shooting her first campaign for Lancome in Paris. The 20-year-old was sporting an "androgynous" look, complete with bowler hat and black tie.