Actress Emma Stone was so fed up with her agent trying to land her cheerleading roles she dyed her blonde hair dark - and got her first serious acting job a week later.
The star, who has been named as Spider-Man's new love interest, was repeatedly put up for ditsy roles when she first started out in the industry as a teenager.
Stone failed to land any jobs so decided to overhaul her image in a bid to be taken more seriously - and the makeover worked.
She tells Britain's The Independent, "When I first moved to L.A., I had this agent who thought, because I was blonde, that I only wanted to play cheerleaders. So she'd send me out for all these parts where they thought: 'What a weird 15 year old. It's not going to work out!'
"I don't know if anyone necessarily underestimated me as a blonde - I think I just had a cr**py agent. So one day, in a fit of trying to do something different, I just dyed my hair dark brown and got my first role a week later, after which I thought: 'People are closed-minded, man! Like a different hair colour changes everything!'
"Then, for Superbad, my hair was brown at the test, but (producer) Judd (Apatow) said to dye it red, and I've mostly had red hair since."