Eminem has shot a car commercial for Chrysler which doubles as a tribute to his Detroit, Michigan hometown.
In the ad, which premiered during the Super Bowl telecast in America on Sunday (06Feb11), the rapper appears behind the wheel of a new Chrysler 200, driving through the streets of the city.
He parks up outside a theatre with the display 'Keep Detroit Beautiful' on an awning outside and then walks inside where a choir is performing his 8 Mile theme Lose Yourself.
Looking into the camera, the proud Michigan boy says, "This is the Motor City. This is what we do."
It wasn't the reclusive star's only appearance during the Super Bowl - he also debuted a commercial for Lipton Brisk iced tea in animated form. He reportedly earned more than $1 million (£666,700) for filming the ad for the beverage company.