Hip-hop star SEAN 'DIDDY' COMBS and Grammy-winning producer Emilio Estefan have teamed up to work on new multi-media project BAD BOY LATINO - and they hope to change the face of music forever.

The music moguls are in the process of recruiting upcoming artists from the worlds of salsa, reggae and rap for the Hispanic-flavoured venture, while simultaneously exploring new mediums for delivering their output.

Estefan, husband of Cuban-American singer Gloria Estefan, reveals, "The goal of this venture is to not only discover new talent but to exploit this music in ways that will promote the technological evolution of how consumers buy their music today and in the future."