The 70th anniversary of Elvis Presley's birth (08JAN05) is to be commemorated with a limited edition bread loaf featuring his likeness.

Bakers KINGSMILL have crafted special bread tins to recreate the famous LOVE ME TENDER singer's profile - and the packaging will carry the slogan 'By appointment to the King'.

Kingsmill spokesperson JO SYKES says, "What better tribute to the great man than to bake him his very own limited edition loaf, for everyone to enjoy."

The company have managed to avoid legal action being taken against them by ELVIS PRESLEY ENTERPRISES through their use of lookalikes for their $12.6 (GBP7 million) TV advertisements which show spoof footage of Presley as a baker.

15/12/2004 16:33