Elvis Presley fans have flocked to the late rocker's former Graceland home for a party to celebrate what would have been his 74th birthday, hosted by his ex-wife PRISCILLA.
The milestone is marked each year with tributes and events around the world, but Elvis fever takes a particular grip on Presley's adopted Memphis, Tennessee, where a string of celebrations are taking place on Thursday (08Jan08).
Priscilla, who divorced Elvis four years before his death in 1977, will be the star of a Graceland bash, hosting a birthday ceremony on Thursday night.
More than 30 years aftrer his death, Presley is still raking in millions of dollars each year through his music and memorabilia. A recent Forbes magazine list named him the top-earning dead celebrity.
And, just two weeks after his birthday, the star will even feature at U.S. President-elect Barack Obama's Washington D.C. inauguration on 20 January (09) - his song If I Can Dream will be played as part of the festivities.