Sir Elton John is refusing to "rush" his newly-signed young artists into the studio because he wants to give them time to develop their skills first.
The legendary pop star announced last month (Jun11) he is launching Rocket Music Entertainment Group, which will manage several big-name acts and guide the careers of rising new musicians.
And he's adamant all artists signed to his company will only record new tracks when they feel comfortable.
Sir Elton tells Music Week, "The worst thing to do is to rush people to have a record out. They'll make a record when they're ready and it comes out when it is ready."
Rocket Music already has several stars signed to its roster, including Leon Russell, Lily Allen, James Blunt - and Sir Elton himself.