In the battle over the suitability rating of the hard-hitting documentary 'Bully,' the large U.S. cinema chains have started picking their sides and there's good news and bad news for the film's creators, with the second largest cinema company in the US, AMC, agreeing to show the film without a rating, whilst the third biggest Cinemark has said that it will only screen it if the Weinstein Co. behind it supply an R-rated version, according to Variety.

The issue over the rating stems from the fact that the documentary has bad language in it in order to truly represent the realities of bullying, so says its makers. However American censors have slapped an R-rated label onto claiming that the language justifies their decision. This has in turn caused consternation among the makers - as well as tens of thousands of Americans nationwide, including celebrities like Ellen Degeneres - who state that by making the film unavailable for a certain age of children it will dent the impact of the message that they're trying to get across.

The latest news is a small victory for the film's creator Lee Hirsch, with AMC having over 5,000 screens nationwide. Though they'll technically still show the film as an R-rated movie, AMC will allow children with parental consent - in the form of a hand written note or a phone conversation - to watch the film by themselves. However there's a still a long way to go for the movie and the general feeling is that something will have to give one way or another if it's to achieve it's potential - though of course, the current wave of publicity is no bad thing.