Elle Macpherson privately messaged Aerin Lauder on social media to ask to collaborate with her on The Super Elixir supplement.
Elle Macpherson privately messaged Aerin Lauder on social media to ask to collaborate.
The 52-year-old Australian model has admitted she direct messaged the 46-year-old businesswoman via Instagram because she was ''obsessed'' with Aerin's photo-sharing account and was desperate to partner with the home décor mogul on their latest product Aerin x The Super Elixir, which is filled with the vital nutrients.
Speaking to Elle.com about the partnership, the golden-haired beauty said: ''I didn't know Aerin at all. Like, at all. But I was obsessed with her Instagram. One weekend, I saw that we were both in the same city. I wanted to text her, but how would I get her number? So instead, I DM'ed.
''Then this summer, I was in the Hamptons doing a personal appearance for WelleCo. I was on Instagram, and I saw Aerin's photos. I was like, ''She's in Montauk! I'm in Montauk! I need to message her.''
And Aerin has revealed the pair had crossed paths briefly in the past, and was surprised Elle reached out to her officially this year.
She said: ''When I was a teenager, I was at Prada in Paris, and Elle came in. I remember she was wearing these amazing gray pants, she was so beautiful, and she was trying on shoes ... but we'd never really met until this summer, when I got an Instagram direct message from her. I turned to my husband and said, ''You are never going to believe who this is.''
And the 'Britain & Ireland's Next Top Model' host - who presented the competition from 2010 to 2013 - has revealed she has ''admired'' Aerin for ''a really long time'' and has ''always'' wanted to join forces with her.
She explained: ''I've admired Aerin for a really long time. Watching her build her business, I've always wanted to do something with her.''
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