''I'm extremely excited to be starting-up my own label. It's something I've been planning for some time. I've always loved endorsing acts from the very beginning and I get to work with artists I truly believe in. My first signing is Jamie Lawson. He's an incredible talent, who I've known for a couple of years, and we've actually been on tour this year across Australia and the UK/Europe. Jamie's self-titled album is coming on October 9 and I can't wait for you to hear it.'' Ed Sheeran on his new label Gingerbread Man Records.