Ed Sheeran will be going down a different route on his fourth studio album after three successful pop records, because he worries carrying on this trajectory will be ''dangerous''.
Ed Sheeran's next album won't be pop.
The 'Perfect' singer plans on surprising fans by going down a completely different artistic route on his follow-up to last year's record-breaking LP 'Divide', and he's not worried if it isn't as commercially successful as his third studio effort.
He explained: ''I feel like it's dangerous to have a career that goes bigger and bigger and bigger and bigger and everything's happening, because at some point it's gonna drop.
''The next record that I'm making is not a pop album.
''The reason it's not a pop album is people expect you to come (up with more pop tunes) and the next album they're going to be like, 'It has to be bigger than 'Shape of You' and it has to sell more than this', but if I control it and go, 'Here's a low-fi record that I really f**king love,' my fans are gonna be like 'Yay!', and the pop world are gonna be like, 'Oh well, maybe the next one.'''
Speaking on pal George Ezra's new podcast, the 26-year-old singer/songwriter added: ''If the next album does, like, two or one (million), or 500,000 (sales units), it's not a failure because I've made an album where I'm not trying to get there, so it's not a failure.
''No one's going to be like, 'That's a flop'. They're going to be like, 'That's what he wants to do.'''
The flame-haired star admits that ditching his pop sound isn't popular with his record label, Atlantic Records, but he's made his mind up.
He said: ''The label hate that. The label really f**king hate that.
''They want a big pop album again but I think that s**t's dangerous.''
The 'Castle on the Hill' hitmaker has compared his sound-shift to that of rock band Coldplay, who switched things up on their 2014 album 'Ghost Stories'.
He explained: ''My whole career I've studied Coldplay, and Coldplay are f**king geniuses.
''They did it with 'Ghost Stories'. 'Ghost Stories' was their artistic moment.''
In the Hall By The Sea at Dreamland, Reef brought their Revelation tour to life as they delivered one of the best live sets I've had the privilege to...
'Worst Nites' is the music video directorial debut of 'The Hunger Games' star Josh Hutcherson with Foster the People's frontman Mark Foster.
Matty Healy of The 1975 plays an acoustic rendition of the song '102' which features as a bonus track on the Japanese edition of their third album.
Having dropped her number one second album 'Always In Between' in October 2018, Jess Glynne unveils the video for her catchy new single 'Thursday'.
It's been four years since he dropped his number one self-titled debut album, and now Hozier's back with a new single entitled 'Movement'.
Andy Burrows has teamed up with author Matt Haig on an album version of the latter's memoirs, 'Reasons To Stay Alive', which is set to be released on...
As the nights draw in and the temperature drops, Crooked Man treats us to a fabulous slice of sun-soaked House, Disco and Electro.
Sydney trio Mansionair have dropped the video for their new single 'Falling' as they gear up for their first North American headline tour.
As it's been 12 years since the last Bridget Jones movie, expectations aren't too high...
Bridget has always known how to get herself into a muddle - catastrophic muddles at...
After battling the dating scene and finally finding love with Mark Darcy, Bridget Jones is...
In July of 2015, Ed Sheeran played his biggest gigs to date, selling out Wembley...