A documentary charting the efforts of former boy band East 17 to re-find fame is to be screened later this month.
East 17The Reunion will follow the progress of Tony Mortimer and his past band mates as he uses his own money to fund a "massive" comeback in the hope of securing a new recording contract for the group.
According to Endemol, the company which owns the production firm behind the programme, the 60-minute documentary will provide a "rare and fascinating glimpse into the inner sanctum of The Music industry".
The programme, to be screened on Channel 4 on May 29th, follows the recent reformation of East 17's former 1990s pop rivals Take That.
Dubbed the bad boys of pop in contrast to Take That's clean-cut image, East 17 broke up after six years and 20 top ten hits, with their sudden fall from the top of the charts partially attributed to pro-drug comments made by Brian Harvey in a radio interview.
Although Harvey was sacked after the public uproar which ensued, the band never really recovered with remaining members Mortimer, Terry Coldwell and John Hendy going their separate ways.
As well as recording East 17's attempts to revive their fame, the comeback documentary will also touch upon their fall from grace. After the collapse of the band Mortimer became a recluse, Hendy went back to his job as a roofer and Coldwell went to run a bar in Spain.
Harvey did make a brief return into the spotlight in 2004 on the jungle reality show I'm A CelebrityGet Me Out of Here! but was subsequently almost killed in a car accident which left him facing a lengthy recovery period.
Explaining East 17's hopes of returning to centre stage after a decade apart, Endemol reveals: "First up is a gig at Shepherd's Bush Empire... but will it help the band get the things they want above all else... a record deal and a lucrative tour?"
Whether East 17 do manage to get deep, deep down into the affections of their former fans remains to be seen.