A Diet Coke commercial starring Welsh soul singer Duffy has escaped a ban by Britain's advertising watchdog - after the footage was deemed irresponsible by U.K. road safety campaigners.
The Mercy hitmaker became the face of the soda giant's European TV campaign, which saw her riding a bike to the shops to pick up a can of her favourite carbonated drink.
But the ad came under fire as Duffy was not wearing a helmet or reflective gear as she cycled through dark streets - and road safety advocates called for the commercial to be banned as it may encourage young fans to emulate the star.
However, Britain's Advertising Standards Authority (Asa), have cleared the campaign - insisting the sequins on the star's outfit count as reflective gear in the U.K. Highway Code.
The ASA added no further action was required as most viewers, including children, would see the ad as "fantastical".