Property tycoon Donald Trump is using the success of his reality TV show The Apprentice to lure sun seekers onto his Caribbean cruise.

The boat trip, which will begin in New York City on 26 September (05) after a send-off party hosted by Trump, will last for eight days and feature past contestants from the show.

The vessel will be the CARNIVAL cruise line's 1,062-cabin THE LEGEND, which will be renamed the TRUMP WORLD LEGEND for the week.

Onboard, passengers will be able to take part in team-based tasks similar to those carried out by contenders on the Apprentice. There will also be a golf tournament on the island of St Thomas.

One lucky winner will win a prize to spend a day as boss of the travel website EXPEDIA.COM, which is the commercial sponsor of the voyage.

The CEO-for-a-day will receive a $15,000 (GBP7,894) pay cheque, first-class airfare to New York and ground transportation by limo, plus a stay in a five-star hotel.

Fares start at $1,199 (GBP631) per person.

13/01/2005 09:28