Property tycoon Donald Trump is using his marketing skills to encourage more Americans to play tennis.

Trump, star of hit reality TV show The Apprentice, will appear in print advertisements for the US TENNIS ASSOCIATION in American publications and in the official US OPEN programme this autumn (04).

The New Yorker has also taped a promo which will be shown on video screens during the Grand Slam tournament, which kicks off on 30 August (04).

Trump, who regularly attends the US Open, agreed to do the promos as a favour to a friend, who's a former US Tennis Association board member.

05/08/2004 09:26