American tycoon Donald Trump is launching an ambitious new magazine.

Trump's bi-monthly "glossy" TRUMP WORLD - due out this September (04) - aims to "speak to men and women 21-55-years-old" and will cover a range of topics including travel, arts and entertainment.

His spokesman explains, "Exclusive editorial content for the national fall issue includes a scoop on the second season of THE APPRENTICE - (Trump's) popular NBC television show that enthralled millions."

29/06/2004 17:55