Property tycoon Donald Trump is launching his own fashion label.

Trump, star of hit reality TV show The Apprentice, is moving into male grooming with his line of men's suits, coats, slacks and golfing gear.

So important is self-presentation to the New Yorker, he warned the thousands of young people who lined up to audition for The Apprentice they would not make it past the front door if they did not dress the part.

Trump says, "This will be high-end men's wear. We already have tremendous interest."

10/08/2004 02:28