The jury is still out on whether 3D television is little more than a fleeting novelty (Best Buy said on Tuesday that sales of 3D and Internet-connected television sets have been disappointing over the holiday season), but ESPN is increasing content on its 3D network, with plans to air its first basketball game in the format tonight (Thursday). reported today that two movie studios have purchased time on the telecast Disney, which is promoting its upcoming Pirates Of The Caribbean theatrical sequel, and Universal, which is touting the DVD/Blu-ray release of the animated Despicable Me . Sony will also be airing a spot plugging its latest line of 3D television sets.