A movie about the final years of tragic royal Diana, Princess Of Wales has bombed at the U.K. box office, taking just $934,500 (£623,051) in its opening weekend (20-22Sep13) and barely scraping into the top five.
The biopic, titled Diana and starring Naomi Watts as the much-loved British icon, failed to match the sales figures of its major competitors and was even outsold by About Time, a romantic comedy which has been showing in U.K. cinemas for three weeks.
Last week's number two, motor racing drama Rush, has overtaken Insidious: Chapter 2 to slip into the top spot with sales of $1.95 million (£1.3 million), compared to the horror sequel's total of $1.6 million (£1.07 million).
There is no movement at number three, with White House Down taking $1.06 million (£710,772), and About Time ($1.05 million/£701,473) is also a non-mover at four, with Diana bringing up the rear.
The royal biopic was met with a mixed reaction from critics when it previewed earlier this month (Sep13).