Electronic music superstar Deadmau5 has launched his first clothing line.
The house music producer, real name Joel Thomas Zimmerman, has teamed up with designers at Neff Headwear to release the Neffmau5 collection, which includes T-shirts, hats and hooded sweatshirts.
The line, which has been two years in the making, features a combination of Deadmau5's iconic 'mau5head' logo with Neff's trademark 'Suckerface' design.
In a statement, the DJ says, "I love the street and snowboard scene. The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration. Plus it was easy to put ears on the Neff face for an instantly legit (legitimate) logo, right?"