Former Dead Or Alive singer Pete Burns insists his new reality TV search for a personal assistant is "serious" business - because the job is much harder than people think. The British star - whose show on U.K. network Living TV will climax with his wedding to boyfriend Michael Simpson - insists the role of PA will be a difficult and demanding job. He says, "The job's tougher than people imagine. I'm a very demanding boss. "I also like all my eyebrow pencils to be sharpened daily."