The Baywatch star has teamed up with the makers of Ricky Gervais' brainchild An Idiot Abroad to create Hoff the Record, which is billed as a "semi-improvised" series with Hasselhoff playing a fictionalised version of himself.

The show is set to be aired on Britain's Dave TV channel, and Hasselhoff says of the venture, "When I made Baywatch I dreamed of one day having my own show on a channel named after me. Hoff The Record is coming soon to the U.K., only on Dave. They did name the channel after me, right?"