David Hasselhoff has shot a tongue-in-cheek promo for a top U.S. convenience store's iced coffee drink.

The former Baywatch star performs on the rocks overlooking the Pacific ocean and on the beaches in Malibu, California as he sings about sipping Cumberland Farms' coffee.

In the advert, Hasselhoff sings, "I'm so thirsty for you love I can't hide it/I'm so crazy for your taste and I just can't deny it."

The actor/singer also sings while jet-skiing and hang gliding in the quirky promo.