Rock superstar David Bowie was unaware of how popular he'd become until the late seventies - ten years after becoming a musical icon.

The DIAMOND DOGS singer made huge cultural waves during the decade, and has been credited with redefining rock and pop music - but Bowie insists he was completely oblivious to his influence for years.

He says, "I didn't realise till the end of the seventies that one had made a cultural effect. You just thought, 'Oh I'm becoming a big deal. I'm an artist called David Bowie and people know my name now.'

"I didn't realise the repercussions of that and the ripple effect until the late seventies."

13/11/2003 17:21