British soccer stud David Beckham has been replaced as the face and body of Emporio Armani's underwear range by Cristiano Ronaldo.
The Los Angeles Galaxy midfielder has been setting pulses racing in sizzling advertisements for the fashion house for four years, but on Friday (09Oct09), designer Giorgio Armani announced Ronaldo would be taking over from the ageing star.
The sexy Portuguese ace will be the "new official worldwide testimonial" for the label's Men's Underwear and Armani Jeans lines and the promotional posters will debut next Spring/Summer (10).