David Beckham has stripped off in a new campaign to launch his debut swimwear collection for H&M.
David Beckham has unveiled his new range of swimwear for H&M.
The retired soccer star bares his toned abs in nothing but a pair of briefs in his new campaign, shot by famed photographer Glen Luchford, for the launch his first swimwear line.
The latest development follows on from the success of his underwear collection, Bodywear, last year.
David said: ''The success of my Bodywear collection at H&M has been fantastic, so I'm thrilled to be introducing these great swimwear pieces ready for the summer.''
The affordable collection of swimwear will launch internationally on May 22, and include a selection of briefs in three colours such as khaki, white and navy, while trunks come equipped with a handy drawstring bag for storage.
David has ensured fans the collection was designed with comfort in mind and without comprising on style.
He added: ''We've worked hard to create new classics for men, with great fit, comfort and also style.''
The star has had a longstanding collaboration with the brand since 2012 when he launched his first underwear range, and just last year he expanded his Bodywear line with a children's collection.
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