Soccer star David Beckham has gone back on his word to focus solely on the sport - by signing a $8.5 million (GBP5 million) sponsorship deal with Police Sunglasses.

The Real Madrid midfielder has inked a three-year deal to become a global figurehead for the brand, after doubling sales of the shades in Britain.

Police spokesperson MASSIMO DE RIGO says, "He is a charming man who loves our sunglasses and looks exceptionally good in them."

When Beckham signed for Madrid this summer (03) he vowed to cut back endorsement deals and publicity commitments so he could concentrate on his sport.

17/12/2003 13:37