Soccer ace David Beckham has teamed up with action star-turned-governor Arnold Schwarzenegger and actor Rob Lowe to promote California to tourists.
The Los Angeles Galaxy player has lived in the state with his family for more than two years since moving from Britain to play for the soccer club.
And Beckham is so enamoured with his Californian lifestyle, he's reportedly agreed to appear in a series of TV commercials to pull in more tourists.
A source tells Britain's The Sun newspaper, "It will be a massive campaign. It shows the governor believes David is a big catch in getting tourists to visit."