Rocker Dave Navarro has stripped naked for a new People for the Ethical Treatment of Animals (PETA) anti-fur campaign.
The Jane's Addiction guitarist agreed to shed his clothes for the shoot, which boasts the tagline: “Ink, not mink. Be comfortable in your own skin and let animals keep theirs.”
And the tattoo-covered star, who covers his manhood with his hands in the ad, has urged his fans to stay away from animal products.
He says, “Several years ago, I saw video footage of animals being skinned alive and screaming, and it honestly is the most horrific, inhumane thing I’ve ever seen.
"Some of the simple things you can do to help save animals is not buy fur, stay away from products that have been animal tested. It’s really very, very simple to just support something or buy something that doesn’t brutalise animals like this.”