A new tell-all documentary detailing the reasons behind the bitter breakup of {JAY-Z} and {Damon Dash}'s record label is set to air next year (09).
The pair founded Roc-A-Fella Records in 1996 as a subsidiary of the Universal Music Group but disagreements between the two friends brought about the demise of the label in 2004.
And now former BET producer and Roc-A-Fella employee Choke No Joke is releasing documentary I Am Choke, No Joke to reveal the truth about the bitter split.
He tells SOHH.com, "Dame was a camera freak. He loved people to tape him 'cause he started thinking he was a star... Ever since the 'Big Pimpin' ' video, he started getting' a little light and it started to get to his head."
Joke claims Dash's signing of rapper Ol' Dirty Bastard, and his proposal of Cam'ron as a Vice President of the label were among the disputes that drove a wedge between the two, adding: "Jay wasn't feeling none of that ****."
Jay-Z has since gone on to have a hugely successful entrepreneurial and producing career, whilst Dash has seen his home go into foreclosure.
In a new video, Dash, when asked about producing tracks for rappers who have slammed Jay-Z, insists he can't support the star against his adversaries since their friendship broke down.
Dash explains, "Sure it can be perceived as a conflict but... Jay put me in a position where I can't protect him no more.
"What he did to me publicly could be seen as so heinous and foul that how could I ever tell somebody don't do nothin'?... Before I might have taken a bullet or a punch for Jay, now I just don't get involved.
"That's the way he chose it to be. You won't be hearing me say nothing about him, but I won't be jumping in a fight for him."