Puerto Rican rapper DADDY YANKEE is set to mentor budding young singers on the Latin kids' version of Tv talent show The Voice.
The Gasolina hitmaker has signed up as a coach on La Voz Kids, which will enter its third season in the spring (15).
He joins returning judge, Spanish singer and friend Natalia Jimenez, to mentor aspiring artists between the ages of seven and 15 as they vie for the grand prize of a recording contract and $50,000.
Daddy Yankee tells Billboard that he's not going to take it easy on the contestants just because they're kids, saying, "They're not going to be afraid of me, but I'm demanding! I've had to work my entire life with adults who can take criticism and harsh comments.
"But now that I'll be working with kids and teens, you have to be more flexible. So it will be a challenge for me to figure out how to speak to them. I have to tell them the truth to build them up and not discourage them - and that’s what we’re going to do."
It has yet to be confirmed if Latin singers Prince Royce and Roberto Tapia will return to the panel for the new season.