Reggaeton star DADDY YANKEE is celebrating becoming the first celebrity to promote Reebok's custom sneakers. The Puerto Rican rapper is delighted to have signed a deal with the sportswear giants, and is proud they chose a Latin musician to make history with. He says, "It's the first time in history that Reebok has used a celebrity to promote their custom sneakers, and I feel very blessed that they picked a real Latino. From all the diverse talent and artists that Reebok has, they choose Daddy Yankee to be the person to make history this time around with Reebok."