The first-ever televised debate between the leaders of Britain's Socialist, Conservative, and Labor parties attracted 9.4 million viewers -- roughly 37 percent of the overall TV audience -- on ITV Thursday night, clobbering the hit longrunning soaps Coronation Street and East Enders . In reporting the results, Britain's Guardian newspaper called them "impressive" and observed that very few regular shows "attract these sort of figures on a regular basis nowadays, with the fragmentation of viewing across hundreds of digital channels."