Coco Rocha has turned photographer for Sass & Bide.

The model fronts the brand's spring/summer 2013 campaign and will take over the label's new website and social media channels for five days to share her street style in pictures she has snapped with her own camera.

She told ''Street style is more important now than ever before. There was a time when your pop stars, movie stars and top models could go to grocery stores wearing pyjamas and fuzzy slippers if they wanted and there would probably be no evidence of that. Now with a camera on every cell phone we all need to think a little more carefully about how we dress up when we leave the house.''

The model will take charge of for five days from January 28 and will share pictures of her self-styled looks as well as giving followers an insight into the everyday life of an off-duty model.

She added: ''Personally, I love styling myself and putting together my own looks. We models are especially lucky to be given some amazing pieces from brands and designers, so why wouldn't we want to show them off? Usually I get my street style fix by following my friends and fellow models like Behati Prinsloo, Doutzen Kroes and Hilary Rhoda on Instagram.''